The Digital Trend
With the resounding success of the Creative Media Authority (CMA), established in 2021, and the eagerly anticipated waterfront Yas Creative Hub, a purpose-built entertainment and media zone, Abu Dhabi is poised to strengthen its position as a global hub and a haven for creatives and content creators worldwide.
Endowed with the mandate to cultivate and empower a sustainable, collaborative, and multidisciplinary industry throughout the emirate, the city authority brings together a diverse ecosystem of organisations operating in sectors such as film and TV production, as well as digital content.
Support for Cultural Sectors
The Covid-19 pandemic dealt a devastating blow to the cultural businesses of the city. In 2020, these businesses suffered an average loss of 41% of their revenue, with one in five freelancers losing their entire income. The performing arts sector in Abu Dhabi bore the brunt of this impact, enduring a staggering revenue loss of over 70%. This precipitated salary reductions, job losses, and freelancers seeking employment outside the cultural and creative industries. However, this challenging period gave rise to new governance models and funding mechanisms, which have emerged to support existing and emerging cultural trends, thereby accelerating innovative approaches to delivering cultural products and activities.
Spotlight on Music
The designation of Abu Dhabi as a City of Music through UNESCO’s Creative Cities Network in 2021 has cast a new light on the development of the music industry in the city. This encompasses not only Abu Dhabi’s vibrant live music scene but also recording and music content production for film, TV, and gaming. The city has witnessed the establishment of new venues and educational institutions, such as Berklee Abu Dhabi, specialising in contemporary studies, and Bait Al Oud, dedicated to preserving musical heritage. These developments have ushered in a wealth of opportunities for emerging and young musicians. For instance, the annual Umsiyat series shines a spotlight on Arabic and global music while promoting cultural diversity. It plays a pivotal role in preserving regional musical history and showcases a diverse array of artists from the Arab world and beyond, spanning a wide range of musical genres.
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