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Trend Setters: The Future of Fashion in World Cities

In October 2014, the World Cities Culture Forum Shanghai Symposium “Trend Setters: The Future of Fashion in World Cities” took place as part of Shanghai International Art Festival. It demonstrated what the world’s great cities are doing to grow their fashion sector in a range of economic, social and cultural contexts.

Download the event brochure below. It contains detailed information about the programme and delegates.

Download event brochure

Fashion has always helped to define the cultural status of a city. In today’s competitive global economy, fashion increasingly both reflects and projects the distinctive cultural identity of individual world cities.

The symposium gathered speakers from Shanghai and five other world cities to examine this phenomenon. They defined what makes a fashion capital in cultural and economic terms, sharing their thoughts on how the global map of fashion is changing and how the balance of influence, especially between East and West, is changing. They also presented the programmes, plans and strategies they have in their individual cities for developing and growing the fashion sector.

The World Cities Culture Forum Shanghai Symposium was funded and co-hosted by Shanghai Municipal Government, Jing’an District government and Shanghai Theatre Academy. The Symposium was organised by Metropolitan Cultural Audit Centre (MCAC) STA, BOP Consulting, Shanghai Jing Gong Group, on behalf of the World Cities Culture Forum.

More information can be found about the Shanghai Symposium on its associated website (Chinese only):

We would like to thank the following for participating and speaking at the 2014 World Cities Culture Forum Shanghai Symposium:


JIN Yuanpu, Director of Research Center for Cultural Creative Industries of Renmin University of China

DING Zhaochen, Professor & Dean of New Media Department, Beijing Institute of Fashion Technology


Hans-Georg Knopp, Berlin International Cultural Policy Institute Senior Fellow


DAI Xu, President of National Culture Technology Innovative Service League

Hong Kong

Terence CHU, Founder and Managing Director of APAX Group

Simon MA, Interdisciplinary Artist, CEO & Artistic Director of Ma.Design Com. Ltd


Andrew Tucker, Course Leader, MA Fashion Journalism, London College of Fashion, University of the Arts, London

Jude Kelly, Artistic Director of Southbank Centre

New York

Shelley Fox, Donna Karan Professor of Fashion, Director MFA Fashion Design & Society,Parsons The New School For Design


Sakina M’SA, Fashion Designer, Founder of SAKINA M’SA


HUANG Changyong, Vice President, Shanghai Theatre Academy

XU Jiahua, Professor, Shanghai Theatre Academy

WU Renjun, President of Shanghai International Fashion Education Center

Yang Qingqing, Associate Professor & Head of Art Design Major in Shanghai Theatre Academy

Yoko, Visiting Professor, Luxury Brand Management (EMBA) Donghua University

TANG Ying, Founder of Galleria Shanghai

TAN Zhuo, Director, China Area, Media 10

WU Qi, Area Manager Asia, Italy CEPU Group

ZHU Xiaoming, Professor of Management, President of China Europe International Business School


Suma Akira, Secretarial Chief, UNESCO & NHK World Heritage Project

BOP Consulting

John Howkins, Associate, BOP Consulting

World Cities Culture Forum Management Team

Paul Owens, Managing Director, BOP Consulting; Director, World Cities Culture Forum

Yvonne Lo, Co-ordinator, World Cities Culture Forum; Researcher, BOP Consulting